Project Overview
KZA is a beauty brand built around simplifying the way consumers shop for lipstick and lip liner. By combining both into a single, cohesive solution, the brand eliminates the guesswork of finding the perfect match.
To bring this idea to life, founder Kelsi Ziemann needed a manufacturing partner willing to push past standard limitations and produce a highly customized cosmetic component. BeraTek partnered with KZA to develop and manufacture a lipstick tube that met both the functional requirements and the exact visual vision of the brand.
www.kzacosmetics.com
The Challenge
Kelsi had a clear vision for her product, including specific design features and finishes that other manufacturers said were not feasible.
Common roadblocks included:
- Achieving a premium cosmetic finish in a non-standard color
- Designing a tube that integrates both lipstick and lip liner functionality
- Maintaining durability while meeting aesthetic expectations
- Finding a partner willing to explore solutions rather than reject the concept
The challenge was not just manufacturing the product, but doing so without compromising the original vision.
Our Approach
– Collaborative Product Development
BeraTek worked closely with KZA to understand both the functional goals and the brand-driven design requirements. Instead of defaulting to standard manufacturing limitations, our team focused on identifying solutions that would make the vision achievable.
This included:
- Evaluating design feasibility across materials and finishes
- Refining component geometry for both function and manufacturability
- Collaborating directly with the founder throughout development
This hands-on approach ensured alignment between design intent and production capability.
– Custom Finishes & Material Solutions
One of the most critical aspects of the project was achieving a gold cosmetic tube, something other manufacturers had previously ruled out.
BeraTek identified and implemented solutions to:
- Achieve the desired premium finish
- Maintain consistency across production runs
- Ensure the product met durability and quality expectations
By approaching the challenge creatively, the team was able to deliver a final product that matched the original vision.
– Manufacturing & Production
Once the design and materials were finalized, BeraTek moved into production of the custom lipstick tube.
The manufacturing process focused on:
- Precision production of cosmetic-grade components
- Quality control to maintain finish and fit
- Supporting product readiness for retail and direct-to-consumer sales
In addition, BeraTek provided connections and resources to support other aspects of product development outside of manufacturing.
The Results
KZA successfully launched a differentiated cosmetic product that simplifies the shopping experience by bundling lipstick and lip liner into one cohesive solution.
The final product:
- Delivers a consistent, perfectly matched lip color experience
- Stands out visually with a premium gold finish
- Aligns fully with the founder’s original vision
By overcoming early manufacturing limitations, the product entered the market exactly as intended.
Client Feedback
“When I started developing my product I had a clear vision of what I wanted it to look like. I had several other companies tell me I couldn’t produce it in specific designs or colors. I’m so glad I found BeraTek. They allowed me to produce my product exactly as I envisioned it. BeraTek provided solutions where others simply said no.
The biggest thing for me was that BeraTek worked with me to bring my vision to life. Everybody else said I couldn’t have a gold tube. BeraTek found a way to make it happen and have been extremely helpful along the way. They even provided contacts in other industries to help me develop my product.”
— Kelsi Ziemann, Founder of KZA
Why This Project Matters
The KZA project highlights the importance of a solution-focused manufacturing partner. By working collaboratively and challenging conventional limitations, BeraTek helped turn a “not possible” concept into a market-ready product.
This case demonstrates how the right approach to design, materials, and manufacturing can bring even highly customized product ideas to life without compromise.
Website – www.ivoryandstoneartistry.com